Weakness - Low product portfolio or less Innovation in products compare to Dunkin’ Donuts, Tim Hortons, Winchell’s Donut house and LaMar’s donuts where they have variety of doughnuts, coffee and other bakery product like Muffins, pies, bagels etc. No breakfast or lunch menu offered by Krispy Kreme. Random Closing and opening of new stores damaged the reputation of the company. Krispy Kreme has weak business in international market. Franchise Buybacks and repurchase of stores shows an improper management.