1. Introduction
Jakarta as the capital city of Indonesia is the most densely populated (14,469 people/km2), and it still has waste
management problems. This special province is divided into five administrative district areas: Central Jakarta, East
Jakarta, West Jakarta, South Jakarta, and North Jakarta. East Jakarta has the biggest problem on unmanaged waste
management system (2,430 m3/day) compared to other district areas. Unmanaged waste can reduce the quality of the
environment, social, and economic aspects. Household waste is generated from the household consumption. Based
on the household consumption expenditure data from Statistical Office in 2011 and 2012, it is found that people in
Jakarta consumed more on non-food products (66.24% and 63.01%) than food products (33.76% and 36.99%). It
means that the increase of the household income will shift the consumption pattern from food products into non-food
products. This phenomenon follows the Engel’s Law with assumption that the household consumption preferences
are at the same level