Globalization of People there need for a book about cultural intelligence? Thomas and Inkson us there are seven billion people in the world' from thousands ol cultures, "but we global village' where events 10,000 away seem as vents happening in the next street We find ourselves in this global village whenever we read a newspaper or wa television, They explain that globalization of people eates a new and major challenge for everyone who works in business Although we eastly cross boundaries when we travel from country to country, it isn't so easy to cross cultural boundaries According to Thomas and Inks on, the potential problems are enormous Even hen people come from the same culture, interpersonal skills are olten poor, and this weakness is costly to business The Three Components of Cultural Intelligence The authors ask the central question: "How can ordinary people in business eel at home when dealing with those from other cultures. to acquire the ab know what to say and do? Their answer is for businesspeople to become cul ent Cultural intelligence has three parts knowledge mindfulness. the ability to pay attention to cues n culture affects behavi cross cultural situations and behavioral s the appropriate behavior for different situations. They include a graphic representation of cultural intelligence (CQ) Knowledge Behavioral Mindfulness Components of cultural intelligence cultural values A knowledge of cultural values is essential for cultural intelligencer Thomas and Inkson give two ways to look at cultural values. The first is from Geert Hofstede. a Dutch social scientist. In a study first published in 1980, Hofstede analyzed answers on paper and pencil questions about the values of more than 100,000 employees of one large multinational company 40 and later 53 countries and regions. Statistical Jo analysis of the country differences showed these to fall into four separate areas dimensions Individualism. In individualistic cultures, people think of themselves as individuals and prefer to work alone or to do activities in small "private interactions with CHAPTER 1 Doing Business Internation 19