The European alternative finance market - which includes crowdfunding, peer-to-peer lending and invoice trading - reached €3 billion last year and could top €7 billion in 2015, as businesses increasingly seek more efficient ways to raise funding. - See more at: http://www.cam.ac.uk/research/news/european-alternative-finance-market-could-top-eu7-billion-in-2015#sthash.7WOVgg3K.dpuf