Many factors come into play as a manager at tempts to get a fix on what social issues should be of
most interest to the organization. A recent survey by Sandra Holmes illustrates this point quite well. In her survey of managers of large firms, she asked what factors are prominent in selecting areas of social involvement by their firms [1976, p. 87]. The top five factors were:
1. Matching a social need to corporate need or ability to help.
2 Seriousness of social need
3 Interest of top executives
4 Public relations value of social action
5 Government pressure
conceptualize the key issues in social performance, to systematize thinking about social issues, and to improve planning and diagnosis in the social performance realm. To whatever extent the model helps accomplish these objectives, it re mains but a modest step toward the refinement of the corporate social performance concept.