When QR code users were asked what would motivate themto scan a QR code again, all of the following suggested incentives had positive rating averages: ease of access, more information,mobile discounts and peer recommendations. Respondents alsoagreed that they would encourage their friends to scan QR codes(Table 7). This is in sharp contract to consumers’ responses to simi-lar questions for text messaging and other mobile communication,suggesting that QR codes may well be more successful as a mobilecommunication medium than SMS messaging.