Arenas of Creativity
People in organizations can channel their creativity
into seven different arenas:
Idea creativity: thinking up a new idea or concept, such as an idea for a new product or service or a way to solve a problem.
Material creativity: inventing and building a tangible object such as a product, advertisement, a report, or a photograph.
Organization creativity: organizing people or projects and coming up with a new organizational form or approach to structuring things.
Relationship creativity: an innovation approach to achieving collaboration, cooperation, win-win relationships with others.