These images not only emphasize the dangers of texting and driving but also appeal to a wide audience: anyone with a smartphone who texts and drives. Though the general target group is 16-24, any driver can be at fault and these images portray that. The skeletal hand is ambiguous in gender and can apply to anyone who may text and drive. The word “intexticated” is a pun on the word intoxicated which also is applicable to anyone considering the screen of the phone mentions both teens and adults. These images are not about accusing a certain gender or age group, neither do they target experienced or inexperienced drivers; all the images have the goal of spreading awareness of how dangerous it is and that no one should text and drive.