Watchmaking, as I see is more than just a time measuring mechanism. It is the main male jewellery and should reflect the personality and strenght of its owner. I chose concrete, a noble, modern, honest and robust material, the stuff our megapolis are made of. My watches tell the story of an alliance of French creativity and Swiss technical performance, innovating in a field that has never been explored in watchmaking before.My designs are sophisticated in their simplicity and plainly contemporary..." Dzmitry Samal