In summer 2013, Emma starred in Sofia Coppola's American satirical black comedy crime film, The Bling Ring (2013). The film took inspiration from real events and followed a group of teenagers who, obsessed with fashion and fame, burgled the homes of celebrities in Los Angeles. The film opened the Un Certain Regard section of the 2013 Cannes Film Festival. Emma also appeared in a cameo role as herself in Seth Rogen's apocalypse comedy This Is The End (2013). The film tells the story about what happens to some of Hollywood's best loved celebrities when the apocalypse strikes during a party at James Franco's house.