As noted by Olins (2002), countries which have thought most about branding are those with some kind of traditional position, influence and reputation which they seek to change or improve. Ghana is an example of such countries. For due to its past history of instability and revolutions, current negative image of the sub-region as well as the now relative successes at democracy the truth must begin to be told through country branding and a coherent communication strategy. It makes sense therefore to say that anything which does not fall under the ambit of the brand is a weak link in the strategic chain and can undermine the efforts and investments made in other sectors (Anholt, 2003).