This WinterCorp Executive Report describes the phenomenon known as “Big Data” and the approach to it recently introduced by Oracle Corporation.In developing this report, WinterCorp drew on its own independent research and experience; interviewed Oracle employees; and, reviewed Oracle product materials. Oracle was provided an opportunity to comment on the paper with respect to facts, in its capacity as the sponsor of this research. WinterCorp has final editorial control over the content of this publication and is solely responsible for any opinions expressed.