The farmers cultivated coffee as source of annual income and cultivated the other crops for their monthly income. Therefore, Sawee “s farmers cultivated single crop for coffee much more than Tha Sae farmers who all cultivated more than two crops. The higher coffee income of Tha Sae farmers could be attributed to higher volume of production due to the geographic characteristic of Tha Sae area which was a flat area. Tha Sae farmers could easily cultivate and harvest the coffee plant. Respondents were familiar with the GAP scheme as promoted by the government as well as the 4C as promoted by the private sector