These categories can be collapsed to better understand the data.
"Sometimes you have data files that need to be collapsed to be useful to you. For example, you might have student data but you really want classroom data, or you might have weekly data but you want monthly data, etc. We will illustrate this using an example showing how you can collapse data across kids to make family level data." (IDRE, para. 1)
All this data will assist WidgeCorp in producing, marketing and getting the new product on the market and be a great success. data drives improved products.