Some may question the accuracy of using user ratings to reflect quality and appeal to users, because initially, Apple’s app rating functions were not actively presented to users until the apps were uninstalled. This had a negative impact on ratings. It was easier for people who did not like an app to participate in rating than those who liked the app. Although Apple changed this situation later, the old rating results still existed in the system. In general, however, the result was still fairly informative, as evidenced in a comparison between the app survey conducted in this study and a developer
survey8 conducted by research2guidance,9 which showed similar results.