For more than a decade the wine industry has been
booming in Australia and New Zealand. Both the
area planted to vineyards and the volume of premium
wine produced have grown at 7 + per cent per year on
average since 1990, while the two countries’ exports
of wine have been growing at 15 + per cent per year
(from a low base). Simultaneously, wine exports
from California, South Africa and Chile have
been soaring, such that the share of global wine
production that is exported has risen from 15 to
30 per cent in just a dozen years. Yet per capita wine
consumption has grown little in Australia and