Jiang Fen asked, “How many seconds does it need to be?”
Wang Shuixin said, “There’s no restriction, but according to usual practices, it has to be within 15 seconds. If it is a longer public service advertisement, it’s best it doesn’t exceed 20 seconds.”
Jiang Fen suggested, “Why don’t we be creative on the advertising tagline? I have a pretty good one, ‘Saving, the path to the continuation of life’.”
Wang Shuixin shook his head, “No, that’s still too common.”
Wang Meng said, “What about a witty tagline? Gentlemen have manners; be a man when using electricity.”
“It’s too uncommon.” Wang Shuixin said, “The higher-ups want creativity, not something uncommon. Creativity is something that will light up the eyes of others, or something no one can think of.” As he spoke, he got irritated, “Can you broaden your minds? We have so many capable people in our Arts Channel, yet we are stumped by a public service advertisement? Can’t you come up with any good ideas?”