In this VR film, users can choose where to go using gaze interaction
In order to outline the kind of challenges UX designers face when designing for this medium, we first need to understand the types of experiences that can be built. The majority consist of public installations or one-off stunts, used to sell a product or create brand awareness. They happen in public spaces, with semi-large set-ups, and their goal is to generate PR.
With this in mind, one of the first challenges is the set-up design. In collaboration with the creative and 3D architect, the UX designer needs to think of the spatial layout and how it will fit the.