The proof of the well developed risk assessment and risk management among the British Federation of
Tour Operators (FTO) lies in the fact that going on a package holiday is extremely safe. According to FTO’s
conducted research, in the investigated period of 4 years not one person amongst the 50 million who went on a
holiday with FTO members had lost his/her life in a fire accident (FTO, 2004). Furthermore, FTO published a
comprehensive Health and Safety Preferred Code of Practice Book, designed to help tour operators to improve
standards in this particular field. The same association also formed crisis management teams which help
members to deal with crises. The association of travel agents (like ABTA, DRV) organizes seminars and
workshops to prepare its members for more effective crisis management in the future. The association’s role is
to support its member, customers and destinations in a crisis, as well as help with media management (ABTA,
2008). This is especially important when there is a need for a consistent approach to an incident and particularly
important for smaller tour operators which lack resources for such campaigns.