Compared to the customers of Polaroid's other European subsidiaries, Polaroid's German customers were characterized as being highly demanding with respect to both product quality and service standards. German customers strongly opposed late or incomplete orders. In turn, the German subsidiary's customer service, including its ability to attend to special customer requests, was considered exceptional. For example, a retailer might request that Polaroid produce a special triple pack of film labeled with the retailer's name. The German subsidiary could mobilize outside design and packaging services to fulfill such a request in a few days.