The Uniqlo flagship store will be opened at Yonge and Dundas Square in Toronto on the first weekend of
December, 2015. We have decided not to open Uniqlo stores in shopping malls due to initial limited exposure.
The objective is to visibly expose Uniqlo to as many Torontonians as possible. Like the overwhelming lights,
billboards and giant screens that pervade downtown Tokyo, Yonge and Dundas Square is similarly situated
as a high traffic spot that attracts attention through its billboards, lights, street performances and other
attractions. Furthermore, by placing our flagship store in the heart of Yonge And Dundas Square we are
approaching a frontal attack against our competitor H&M which is also situated in the area.
Anticipating the success of the Toronto flagship store, the next phase will focus on store expansion throughout
other major Canadian cities to increase Uniqlo’s market share. The outdoor presence of Uniqlo’s brand
is crucial as logos are absent on the actual clothing. The the location is also ideal for having easy subway
accessibility as the square is directly above Dundas station. The flagship store will have multiple levels