As people did not differ in the demographic characteristics among the clusters, an attempt is made to explain the impact of the demographic variables on the lifestyle dimensions of each cluster using multivariate analysis. It is inferred from the analysis that age did not have a significant impact on the lifestyle dimension of the purchase interested and innovative lifestyle segment. However, the perception on life, purchase behavior and family orientation of the family oriented lifestyle segment differed with age. The analysis shows that educational level did not have a significant impact on the lifestyle dimension of the Family oriented Lifestyle segment and Innovative Lifestyle segment. However, the Social orientation, Perception of life and Brand opinion changes of the purchase interested lifestyle segment differ according to education levels.