Packaged food in Vietnam continued to develop in 2010 due to a continuous economic recovery, the signs of which included higher Gross Domestic Product (GDP) growth. Consumers’ spending confidence returned, which, combined with growing personal incomes and rapid urbanization, drove up the sales value of necessities such as sauces, noodles and condiments as well as indulgence and premium segments such as confectionery, ice cream, and sweet savoury snacks. In addition, the increasing prevalence of modern lifestyles and Western-influenced culture created huge potential for non-traditional food such as cheese, pasta and ready meals.