Look at our present day, and you see Chinese manufacturers following suit and taking even more radical Hunger Marketing routes. Shenzhen-based start-up Oneplus allows only consumers with invites to purchase their phones, with the exception of opening up Tuesdays for public purchases. Lenovo, the Chinese manufacturer that owns Motorola now, has emphasized select markets worldwide to drive up perceived brand-power. Asus now leverages on such e-commerce stores like Lazada to scale efficiently in more Asian countries. All of the above-mentioned companies has a strategy wrapped around accessories as a key income inlet as well.
But the fundamental difference between these rising Chinese Tech Giants and Apple, for example, is that their watches will go for far more, just as their phones did for years, while companies like Xiaomi are creating clouds in the sky out of premium products at bargain prices. Something has got to give, and just like any industrialist would boast in academia, creating the highest quality products for the lowest cost possible, and creating as low a barrier of entry as possible are bedrock principles even top American technological corporates cannot ignore moving forward. Because the Chinese companies are catching up, and fast…