Medical travel involves flying to a foreign country to purchase medical services at a substantially lower price than that offered by domestic provi-ders. The services include a wide range of planned surgical procedures. Despite its ubiquity in the popular press, medical travel has not been studied in-depth. A Deloitte survey (Keckley & Underwood, 2008) of U.S. health care consumers examined Americans' interests in the concept of medical tourism. Another survey of individuals with a sick family member attempted to ident¬ify the cost savings necessary to convince people to seek care overseas (Milstein & Smith, 2007). Both studies yielded interesting and important results, but they did not target medical travelers per se. As a result, the profile of medical travelers is anecdotal at best, with little being known about their fears, desires, needs, and expectations. Thorough knowledge and under¬standing of this market are essential to adapt to its needs and benefit from its growth. Milstein and Smith (2007) suggested that the current size of the market might be too small to affect competition and thus, might not represent an immediate threat to U.S. health care providers, but they also issued warn¬ings against apathy. Indeed, sound strategy decision-making requires organi¬zations to anticipate trends rather than react to them. This is why some reputable U.S. health care pioviders and insurers have chosen to quickly embrace the concept rather than adopt a wait-and-see approach. With the looming health care needs of an aging baby boomer population, the increas¬ing inability of younger generations to financially support these needs, and the immense challenges of controlling costs, it is incumbent -upon the health care industry to find meaningful solutions to systemic problems and explore new opportunities to serve health care consumers. The present study, there¬fore, attempts to uncover medical travelers' perceptions, motivations, and apprehensions through a series of interviews of medical ravel facilitators. Their insights lead to a set of propositions for further study and to practical implications for the health care industry.