One of the few articles written about “Managing Diversity in hotels” concerned Groschl and
Doherty’s (1999) study of Diversity Management practices in hotels in San Francisco. This article
presented the findings of primary research using interviews and questionnaires conducted in six
hotels. The main finding was that most of the hotels implemented a “reactive diversification
strategy” (i.e. a strategy which does not expressly value the diversity of the workforce). Groschl
and Doherty’s article raises a number of interesting issues but its application to the British hotel
industry is questionable, notwithstanding the limitations of surveying only six hotels. The article
does not directly discuss ageism or age discrimination in the workplace.