the elevator pitch is an action-oriented description of your business that is somewhat longer than vision statement or tagline.It is designed to open the door to a more in-depth dialogue. Even when it doesn't lead to any specific business,this information about your business should be memorable it doesn't lead to any specific business. the idea of the elevator pitch is that you are alone with a prospective customer or investor for the length of an elevator ride, say ,around 30 seconds. that comes out to 100 words or less. The description is used in one-no-one business settings and when someone asks for more detail after hearing your concept.