There was desperation — and body odor — in the air as a crush of people worked up a lather in their fall 2014 McDonald’s by Moschino sweaters, willfully playing in oncoming traffic to see what Jeremy Scott’s new Happy Meal would be. The reveal: Barbie!!!!
Inside the venue, the people in charge were dressed like SpongeBob SquarePants. Grown-ups of all ages were genuinely giddy at the sight of the free Moschino Barbie, clad in pink pleather, waiting on their front-row seats. For everyone who ranked lower on the seating-chart food chain, a pink rococo plastic iPhone 5 series cover shaped like a hand mirror was a consolation prize. Just like that, the fetish french fry cases of last season seemed cold and soggy.
OH EM GEE WTF? Lolllllz? I. Can’t. Even. Spike? Jonah? Were you there?
Master of the obvious joke, Scott made his second collection all about Barbie. Opening song: Norwegian dance-pop group Aqua’s 1997 song “Barbie Girl.” Duh.
Life is far too short to devote one iota of energy to analyzing these clothes, the wardrobe straight out of the Dreamhouse. They are for Barbie girls living in an Insta, instant world. A capsule collection was available immediately on moschino.com, and in Opening Ceremony stores on Friday and online on Sunday.
There was, however, one serious question looming over the show: Where the heck was Ken?