Mission
Provide ice-cream and services with the quality and the benefits to health for leader of market of ice-cream herb.
Vision
Attention for good services about production from my business.
Provide each product with the efficiency, be credible, and for the customers who want to consumption the ice-cream herb.
Core Value
Clean, good taste and high quality
Goals
Distribute ice-cream herb to restaurant in Bangkok and boundary.
Advance to the activities for social.
Open franchise in Thailand.
Market situation
An ice-cream herb is dessert that the most popular and at present the consumption of ice-cream of Thai people its high. Thailand has to expand the market in the future so this market is an interested for the investors.
Direct and Indirect competitors
An ice-cream herb which have direct competitors including ice-cream swensens, ice-cream jelato, ice-cream diary princess and indirect competitors that in general level including ice- cream walls, ice-cream nestle, and ice-cream united magnolia.