Marketing
Unlike the original concept of CSA, in which all production goes to its members, many CSAs
now rely on a diverse mix of marketing strategies, including direct marketing, wholesale and
retail. In fact, only one of the farms in our sample exclusively uses CSA arrangements to market
its products. In addition to distribution to members, direct marketing is generally done at
farmers’ markets, while retail clients include groceries, natural foods stores, food cooperatives
MarketingUnlike the original concept of CSA, in which all production goes to its members, many CSAsnow rely on a diverse mix of marketing strategies, including direct marketing, wholesale andretail. In fact, only one of the farms in our sample exclusively uses CSA arrangements to marketits products. In addition to distribution to members, direct marketing is generally done atfarmers’ markets, while retail clients include groceries, natural foods stores, food cooperatives
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