The “good-faith takedown mechanism,” available
in a trial version since January 6, 2015, and
officially launched on April 1, 2015, is a credit
system created for IP rights owners. Brand owners
shall ensure that the links they request be removed
actually do sell fake products. If the links are selling
fake products, the brand owners will benefit from a fast-removal procedure. Complaining parties who
fail to meet the good faith requirements (e.g., parties
requesting to remove original products or providing
false information) will be excluded from the goodfaith
takedown mechanism for six months. As a
consequence, the party will not be able to request
additional links be taken down for this period of
time.