In Mehrabian and Russell’s (1974) S-O-R model, customer behavioral responses are customer’s intentions of approaching or avoiding certain environment, which is called approach-avoidance behaviors. Customer’s behavioral response to consumption environment can be sorted into two categories; one is approach while the other is avoidance. Approach behavior means to approach certain environment, stay, explore, interact and identify in it, having good impression on the environment and holding the intention to return to that environment again. Avoidance behavior is just the opposite: To ex-press dissatisfaction, worry, boringness and irritableness to the environment, hoping to leave from the environment without any intention to return. Customers’ responses depend on the extent initiated by environment and can be used to predict customer emotions and their responses to environment.