3.7 Marketing Program Pegasus’ marketing program is comprised of the following approaches to pricing, distribution, advertising and promotion, and customer service.
• Pricing. This will be based on a per- product retail price.
• Distribution. Initially, Pegasus will use a direct- to- consumer distribution model. Over time, it will use retailers as well.
• Advertising and promotion. Several different methods will be used for the advertising effort.
• Customer service. Pegasus will strive to achieve bench-marked levels of customer care.