Giveaways, Reviews, and Other Goodies
One of the toughest obstacles to face when doing traditional PR vs advertising is getting unpaid media exposure. If you're in this line of work, you probably know all too well how frustrating this can be - especially when an editor sends you their media kit containing astronomically high pricing.
Obviously the best solution to getting coverage is through an established relationship with someone at the outlet you're pitching - and if your news or product is somehwat high-profile or game-changing, you'll most likely be taking the easy street.
But if you have no real hard news or story really worth writing about, one of the biggest things that can help is offering a giveaway contest or review unit if you have sort of product. Sometimes incentives can help offset the cost of running an article, or are simply good reasons to write a story.
Giveaways, Reviews, and Other Goodies One of the toughest obstacles to face when doing traditional PR vs advertising is getting unpaid media exposure. If you're in this line of work, you probably know all too well how frustrating this can be - especially when an editor sends you their media kit containing astronomically high pricing.Obviously the best solution to getting coverage is through an established relationship with someone at the outlet you're pitching - and if your news or product is somehwat high-profile or game-changing, you'll most likely be taking the easy street.But if you have no real hard news or story really worth writing about, one of the biggest things that can help is offering a giveaway contest or review unit if you have sort of product. Sometimes incentives can help offset the cost of running an article, or are simply good reasons to write a story.
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