To offer such a service, Izumiya needed to significantly change its business processes, information systems, and infrastructure. Inventory management systems, storage facilities, and distribution networks all had to be adjusted to support the new e-commerce system. Support staff were hired and equipped with handheld computers to process transactions on the customer’s doorstep.
An entirely new system is required to handle online orders, and it must work in harmony with the existing system that serves in-store customers.