Nestle has a very established setup of both its operations and marketing. What the company should however invest in is building its public image as a corporately responsible company as well. As it has already been pointed out above Nestle is one of the world most boycotted companies because of a certain perception that it commits corporate crimes when coming to environmental practices. The company needs to make sure that that particular image is altered. Also, the products of Nestle which are not doing so well in certain markets should be pulled out rather than constantly spending more on them to turn their value around. Some products are difficult to sail because of the culture of the market that Nestle operates in and therefore should be avoided to ensure sunk costs do not occur. Nestle must focus efforts more intensively on emerging markets.