But does trade support mean stoking the product? Displaying the product? Advertisng the product locally? Giving presale service? Gearising up give postsale service? The launch planner has to decide.
We need relevant, measurable, and predictable tracking variables. A variable is releuant if it identifies the problem,measurable if we can get a statistic showing it is or isn't, and predictable if we know the path that the statistic should follow across the page.