BSales Plan for the Alcoholic Beverages Business in 2010
Faced with ongoing market contraction and realignment of the industry
in Japan and overseas, the alcoholic beverages industry is likely to continue
to confront a severe environment characterized by major restructuring
both domestically and internationally. Despite this climate, we
will marshal Group management resources in a drive to cultivate and
enhance top brands in each category. At the same time, we are determined
to successfully achieve the top priority of our Medium-Term
Management Plan 2012—improving the profitability of existing businesses—
and push forward with profit structure reform. Consequently,
the Group is targeting sales of ¥941.0 billion (down 1.8% year on year)
and operating income of ¥86.5 billion (up 9.7% year on year).