In order for Dusit International to gain more market share internationally, they should contract with
travel agencies or airlines to form packaged product offerings. However, the travel agency and airline
that Dusit is going to contract with should share the same values and positioning. For example, Dusit
International would make a contract with Thai Airways to form a special package since both parties
share the same positioning of luxury and Thai hospitality. The package that Dusit offers will provide
convenience to travelers because when they book the airplane ticket with Thai Airways, they can just
choose this special package that offers both airline tickets and the accommodation at a Dusit hotel
along with it. This package will be beneficial to both Thai Airways and Dusit International.