Prada became an official supplier to the Italian Royal Family.
Over the years,
the Prada name gained increasing renown and prestige.
the Group saw a tuming point in the development of its activities at the end of the Seventies,
when Miuccia Prada, Mario's grand-daughter, launched a partnership with Patrizio Bertelli,
a Tuscan businessman already involved in the leather goods sector with Granello and Sir Robert.
This partnership combined creativity and business ideas to commence a new era.