The worldwide cosmetics market represents approximately
180 billion euros, and in 2012 it grew by an estimated +4.6% (1).
It is a particularly robust market, which is steadily expanding,
while proving very resilient when economic conditions are at
their most difficult. The cosmetics consumer’s behaviour has
not changed since the crisis. There has been no devaluation,
banalisation or massification of the market. On the contrary,
consumers’ aspirations for quality are higher than ever, and they
are always eager for technology and new ideas. The cosmetics
market remains a supply-led market, driven by innovation, and
consumers are always looking for quality, performance and
perceived results.