Vol 15 | No 4 Creative Commons Attribution 4.0 International License Sept./14
204
Cognitive load.
This theory warns that overloading the brain with too much information can be counterproductive (Sweller, 1999). This is at odds with some of the extravagant multimedia productions and excessive hyperlinking. The dual processing theory by Schneider and Shiffrin (1977) portrays the mind as having two modes of functioning, automatic and controlled, and has become the basis for research on whether and how multimedia can enhance learning. For example, research by Mayer and Moreno (1998) found that learners could assimilate words and pictures better when using their dual processing (auditory and visual) capabilities. It seems comprehension is enhanced when the words are presented auditorily rather than visually. Clark and Mayer’s studies (2011) and those of others (Baylor & Kim, 2005; Jones, et al., 1994) have used new research on perception and retention to establish many other reliable principles for multimedia design.
Vol 15 | No 4 Creative Commons Attribution 4.0 International License Sept./14
204
Cognitive load.
This theory warns that overloading the brain with too much information can be counterproductive (Sweller, 1999). This is at odds with some of the extravagant multimedia productions and excessive hyperlinking. The dual processing theory by Schneider and Shiffrin (1977) portrays the mind as having two modes of functioning, automatic and controlled, and has become the basis for research on whether and how multimedia can enhance learning. For example, research by Mayer and Moreno (1998) found that learners could assimilate words and pictures better when using their dual processing (auditory and visual) capabilities. It seems comprehension is enhanced when the words are presented auditorily rather than visually. Clark and Mayer’s studies (2011) and those of others (Baylor & Kim, 2005; Jones, et al., 1994) have used new research on perception and retention to establish many other reliable principles for multimedia design.
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