A visitor survey is a way to communicate with people who come to your destination in order to learn more about them. You may conduct a visitor survey using the telephone, the internet, the mail, or by interviewing people at your event or attraction. By asking specific questions you can learn different aspects of the visitor’s behavior and motivation, and you can use this data to make strategic decisions about many of your community’s activities. Most of the discussion in this section focuses on on-site visitor surveys