2.5 Research Methodology
This is a cultural qualitative research and used both documentary study and field research. The primary research
tools were basic survey, observation, interview and focus group discussion. For the observation, both participant
and non-participant observation was performed. For the interview, both structured and non-structured interviews
were conducted with all three informant groups. The information was collected and sorted according to the
research aims. The information was validated using a triangulation method. Data was then analyzed by using
method of agreement, typological analysis and according to the objectives. Data was considered in line with
related theories, using the techniques outlined by Songkoon Chantachon (2007). The research results are here
presented as a descriptive analysis.