It is strategy that makes Japanese fashion have more popular among University consumers, Fashion-lovers group and Countryside consumers. By the reason that, teenagers tend to consume more products, series and values from abroad. So, if we have shown that how they can mix & match clothes to look like Japanese people when they wear Uniqlo products, and show how other customers wear clothes in Japanese style.
However, the activities that we use for these strategy are Campaign U-Mix contest (by both photo and at shop) and Unishare. These activities will help to create awareness on Japanese dressing style for both existing customers and potential customers.
It is strategy that makes Japanese fashion have more popular among University consumers, Fashion-lovers group and Countryside consumers. By the reason that, teenagers tend to consume more products, series and values from abroad. So, if we have shown that how they can mix & match clothes to look like Japanese people when they wear Uniqlo products, and show how other customers wear clothes in Japanese style.However, the activities that we use for these strategy are Campaign U-Mix contest (by both photo and at shop) and Unishare. These activities will help to create awareness on Japanese dressing style for both existing customers and potential customers.
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