Video-based content and the many ways it can be integrated into our daily routines are strongly influenced by the technologies through which we experience it. This relationship between technology and the ways in which people consume video can be
illustrated by looking at how some key technical advances over the years have created new and interesting social phenomena. Consider, for example, the effects of introducing personal video recorders or PVRs into the home environment [1]. These PVRs created a shift away from the organizing structure of the TV schedule, giving people the opportunity to
access and view content at more convenient times
which led to new solitary and social behaviors, such as
how renting a video could be the basis for a social
occasion, etc. With the advent of new digital video
technologies, we are seeing even more dramatic shifts
in how video-based content is produced, delivered,
organized, manipulated and exchanged by both
individuals and groups.