The main method used for data collection in this study is a content analysis, the structured, systematic, and quantitative analysis of the manifest content of communication that deals with the study of the message (Zikmund, 2000). Casas and Delmelle (2014) present a similar understanding for employing the method within the transportation area. The particular periodical was chosen because it is produced and used by logistics professionals. Global Perspec-
tives is the flagship periodical of CSCMP, the erstwhile CLM (Council of Logistics Management), and about 33% of its member firms have logistics management interests, by far the single most important represented sector by interest (CSCMP, 2014b).