Structural model
Figure 1 shows the relations between ethical
food choice motives, attitudes towards consuming organic food and intention to consume
organic food. The chi-square for the model was
significant and large (257, df¼70), but the
other fit measures were good: (RMSEA¼
0.046, GFI¼0.97, CFI¼0.99). The explained
variance for attitude was R
2
¼0.13 and
R
2
¼0.15 for intention.
The positive path coefficient between ecological motives and attitude was quite strong
and significant, while the path between political motives and attitude was significant but
weaker. The religious motives were even lesser
related to attitudes, as expected. The path
between attitude and intention was significant
and positive, as expected