Even though the market shows great opportunities in current situation, there are still some problems existing. These problems turn out to be huge blocks that prevent future development of the current market.
The elements market is still on its primary stage. Almost 90% of the restaurants as well as lots of travel agencies and tourist attractions are still act as a single part in the market instead of a whole network. The degree of network, integration, internationalization and branding is still pretty low.
What is more, tourism market is not quite organized now. Some tour guides require compensation and prohibited-tips privately and even change the touring routines and projects arbitrarily. Some passengers have been forced to buy products and services offered by travel agencies. Another serious problem is that some tour guides bring their customers to malls in their travel routine in order to get compensation offered by those malls, which obviously decrease the quality of passengers’ trip dramatically. The entire phenomenon results in the lower the quality of service the decrease of benefit of tourism industry as a whole. In that case, service quality of tourism and other related industries still remain to be improved.
Ecological environment problem has gradually become one of the most serious problems that people care about. This problem has even brought more concern in Beijing. The entire ecological environment of Beijing is listed at the bottom when compared with other tourist attractions around the world. And it is not better when compared with other cities within China. Tons of pollution problems such as air pollution, noise pollution and water pollution in the tourist spot are nowadays the primary problem stopping the healthy and consistent development of Beijing tourism industry.