The brand is core values are security, trust, closeness and credibility.
These values would best lengthened and expanded on with their launch, to get more men and women to think of NIVEA as first choice for skincare. Beiersdorf has increased the budget set by management in million
To improve the point of sale. NIVEA FOR MEN distributes through a variety of outlets and contract vehicles for greater efficiency in delivering to retail online magazine to increase brand awareness and expanding the range of NIVEA FOR MEN products.